While all the political parties have jumped into the Prohibition bandwagon my suggestion would be to start it in the reel world first and then come to the real world. Yes stop showing the hero and his friends do all the things below A) Dance in the bar with group. B) Brain stroming with friends while drinking. C) Failure in personal life...head straight to the bar. D) To get courage - take the bottle. To have the directors avoid these cliches, films without the above can be provided Tax exemption(what an idea sir ji) like the one for naming Tamil films with Tamil titles. Pls share this until it reaches the concerned. Films do impact this generation.